A new post on exactly what is on page SEO and how it fits into an overall SEO plan.

 

What Is On Page SEO?

On Page SEO is a vital part of overall Search Engine Optimization (SEO). When deciding on the ranking of sites in the search results search engines consider a number of factors. These can be grouped into:

Off Page Factors – This is given the highest weighting and is about links from other sites. Factors considered include the number of links, the authority of the sites giving the link, the anchor text used in the link and the relevancy of the link. Effectively this is other sites telling the search engines that your site is relevant to the search term.

Other factors – This is things like how much traffic the site gets, the age of the domain and the speed of loading.

On Page Factors – The search engines "spider" a page to see what is about. If they think it is relevant to the search term then it may be displayed (depending on the other factors above). Therefore the answer to the question "What is On Page SEO?" is that it is the webmaster making sure that the search engines understand the terms to which the content is relevant.  ..more..