Friday, 26 November 2010

Off Page SEO

Most of my posts relate to on page SEO so I thought I would write about off page SEO to give a more complete picture:
 
 

Off page SEO is basically getting links to your site as search engines use this as a measure of the popularity and authority of your site.

Off page SEO is not just a numbers game because some links are worth more than others. Google uses a system called "Page Rank" where pages (note that each page has its own page rank) are ranked from 0 to 10. A link from say a PR5 page will be worth several times more in terms of off page SEO than 5 links from PR0 pages. Also links from .gov and .edu sites are highly rated. ......more

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